Month: October 2019


John Sculley, Apple’s CEO from 1983 to 1993, credited much of the company’s success to a process that Steve Jobs used—”zooming.” It’s effective in business. And it’s biblical.


The Oakland Athletics invented Moneyball. The Tampa Bay Rays invented what I call Outsiderball. It’s why, as the A’s, a team with limited financial resources, the Rays are consistent winners.